The launch of the popular Japanese clothing brand Uniqlo in the state of Texas arrived earlier in October, as Uniqlo officially opened their doors at Memorial City Mall in Houston back on October 11th.
While the new store in Memorial City Hall will officially mark the first Houston-area location for Uniqlo, there is a location in Sugar Land that was slated to open on October 18th with three more stores set to arrive in Dallas thereafter.
This is all part of the company’s plans for expanding presence in Texas and California due to customer demand, making the decision to open in Memorial City Mall first due to the large retail space and the built-in customer base benefits.
“We walked through many different locations, and this store stood out to us,” Nicolas Cessot, head of marketing for Uniqlo North America said, according to Culture Map. “We had a really strong feeling about starting in Houston at Memorial City.”
“Our concept is about life wear. We provide a high-quality product with functional details and design to help people live their lives. We never sacrifice the quality of the product – yes, our price point is very affordable, and that is who we are.”
“We want customers to be able to celebrate the artists in their cities, who they are already fans of or follow on social media,” Cessot added. “We will continue to work with local artists to make new designs just like we are doing in Los Angeles in New York.”
Shoppers can expect a unique experience at the Memorial City store, including special services.
“Every state has a unique style, and Texas definitely does. The reason you see certain things in this store is because of what trends we see people from Texas buying online,” Cessot says. “With time, we will see what people love and get their feedback. Uniqlo is about listening to the consumer’s voice, so we will see what people are gravitating to and change accordingly.”
